Edit Videos Like a Pro: The 12 Best Free Video Editing Software Programs for 2021
Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are several easy-to-use free video editing programs that can help you stand out from your competition.
Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. In fact, according to the online publication Small Business Trends, ecommerce product videos can increase conversion rates by up to 144%.
Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each entrepreneur has their own specific needs, so we’ve run down some of the most useful features of each tool.
Get the free reading list
Best free video editing software for desktop
There’s a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps.
If you’re looking to edit your promotional videos on a budget, check out our list of free video editing software you can use to edit long-form content for YouTube, your ecommerce site, or a variety of other platforms:
1. Lightworks
The best overall free video editing software
Lightworks includes a simple and intuitive interface, so it’s easy to pick up. Lightworks also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.
Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.
Features include:
Available for: Windows, Mac, and Linux
Price: Free, $24.99 per month for the Pro version
2. VideoPad
Best free video editing software for beginners
VideoPad is a great free option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features such as 3D video editing and a sound effects library to try different video compositions and styles.
You can edit your videos with special effects, overlays, texts, and transition, as well as color adjustment and sound effects. Then export all your finished videos to YouTube, Facebook, Google Drive, and other mobile devices quickly and easily.
The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine-tune colors, and overlay text and images, there’s enough here to make it worth the free download.
Features include:
Available for: Mac, Windows
Price: Free
3. HitFilm Express
Simple free video editor with professional visual effects and tutorials
If you don’t have a lot of experience with video editing, HitFilm Express may feel a little advanced at first-it’s used to produce Hollywood-style films-but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)
HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing.
Features include:
- Professional-grade video editing with motion tracking, color pickers, and cropping tools
- Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
- An auto-stabilizer to make shaky footage look smooth
- Unlimited video and audio timeline-track creation
- An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
- Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
- Audio mixer for fine-tuning sound for professional-quality output
- Various transition options, such as push, zoom and dissolve
Available for: Mac and Windows
Price: Free, $349 for the Pro version
4. DaVinci Resolve
Top free video editor for advanced editors
DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.
DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming-even for processor-intensive file formats like H.264 and RAW. DaVinci Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.
Features include:
Available for: Windows, Mac, and Linux
Price: Free, $269 for the full Studio version
5. VSDC Free Video Editor
Best free video editing software for Windows only
VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite-including a mask tool and chroma key functionality for green-screen video effects.
If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.
Features include:
- Color-correction tools for a more professional look
- A full suite of transitional effects
- Easy-to-use image filters, similar to what you’d find on Instagram
- Mask tools for hiding, blurring or highlighting specific elements
- Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
- HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size-essential for processing 4K and HD files
Available for: Windows
Price: Free, $19.99 for Pro version
6. OpenShot
The easiest free video editing software for intermediate editors
OpenShot ‘s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.
OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.
Features include:
- Unlimited layers for watermarks, background videos, and audio tracks
- Customizable title-card templates
- Drag-and-drop functionality for easily adding video, audio, or image files
- Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
- Powerful key-frame animation capabilities for creating animated videos
Available for: Windows, Mac, and Linux
Price: Free
7. Shotcut
Best open-source movie maker for audiophiles
Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a wide range of formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, however-Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, it’s still a top-notch editor.
Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more.
Features include:
- Support for the latest audio and video formats via FFmpeg, the leading multimedia framework
- Native timeline editing, which allows users to import video files directly into their project file rather than a media library
- Multi-format timeline for mixing and matching resolutions and frame rates within a project
- Advanced audio filters like balance, bass and treble, bandpass filters, compressor, and more
Available for: Windows, Mac, and Linux
Price: Free
8. Blender
Best professional video editing software with 3D creation suite
Blender video editing is a free, open-source 3D creation suite. It includes features to help model and render 3D animations. The software is a collaborative creation of hundreds of developers from around the world. The huge community of users gives Blender’s software an extensive group of tools.
Blender is designed as a 3D animation suite but comes with a functional video editor that should be enough for most users’ needs. It can also tackle more complex edits, like video masking, making Blender a flexible video editor for both novice and experienced users and an excellent option for more advanced projects that may involve 3D animation.
Features include:
- Path-tracer engine for realistic rendering of animated objects
- Advanced rendering processes to speed up the saving and exporting of your project
- Option to code game logic into the software for video game development
- Advanced character animation tools for realistic kinematics
- Extensive library of visual effects and vignettes
Available for: Windows, Mac, and Linux
Price: Free
9. Movie Maker 10
Best free video editing software for Windows 10
Movie Maker 10 is a convenient video editing software for Windows for people looking to go back to basics. It’s great for making quick edits to short video clips you need ready right away.
Movie Maker 10 comes with a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors.
Features include:
- Auto-preview tool for edits and effects
- Auto-movie options for creating customizable cuts of your video clips
- Animation tab to easily add music, titles, and credits
Available for: Windows
Price: Free
10. iMovie
Best free video editing software for YouTube
Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts.
A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.
Features include:
Available for: Mac
Price: Free
11. Magisto
Best free video editing software for Chrome OS
Magisto, a great online video editor for Chromebook users, uses AI to create video content in minutes. You only have to do three things: choose editing style, add footage, and upload an audio file. Magisto then automatically edits and makes your video. It also makes music suggestions to match the style and theme of your footage, or you can use your own.
It’s especially useful for creating videos at scale, such as if you start a YouTube channel for your business and want to streamline the creation process. Also, if you want to see how many people watched your video, the app has a simple insights dashboard built in. It’s a popular video-editing tool with over 90 million smartphone users and counting.
Features include:
Available for: iOS and Android
Price: Free. Premium and Professional subscriptions start at $4.99 per month and offer access to a wider range of editing tools. Magisto’s free software is available online, no download required.
12. WeVideo
The best free video editing software online
WeVideo is the best cloud-based online video editors for businesses, educators, students, and everyday consumers. You can access it from anywhere that has internet: home, work, school, etc. All files are stored in a secure cloud where you can edit, view, and share videos in minutes.
With WeVideo, you can add cool features, like a green screen for professional-grade looks, without the cost or hassle. It also has over one million pieces of stock media, from videos to images and audio files, all royalty free when you buy a business plan. Even with the free version, you can easily create videos on social media, web, and mobile displays-all with unlimited storage and no downloads or software to install.
Features include:
Available for: Chromebook, Mac, Windows, iOS, and Android
Price: Free, paid plans start at $4.99 per month
Get the free reading list
Choosing a professional video editing software for you
Now that you know your options in finding the best free video editing software, you can start testing them out. While each option comes with its own advantages and disadvantages, hopefully, you now have a better idea of which free video-editing program is best for your business.
Videos consistently are shown to get more engagement on average across all social media platforms than pictures or text posts. A professional, well-made marketing video can help tell a story about your products, beat the YouTube algorithm, capture the attention of your audience, develop your brand’s personality, and maximize your ROI on paid social ads.
Take your content marketing to the next level. With so many free video editing software options to choose from, there’s no limit to the creative potential of your brand’s marketing video content.
